Australians must be a romantic bunch if our yearly total spend on Valentine's day is anything to go by. According to IBISWorld research, we spent nearly $800 million on related gifts and activities in 2014, and this figure keeps rising year-on-year.
With February 14th once again fast approaching, has your agency thought about how to make the most of the day business-wise? If you haven't yet, consider avoiding any last-minute efforts and planning how to share a little love with your valued clients.
Valentine's Day is meant to be decadent, so bring some of that spirit.
Gift ideas for that special customer relationship
Gift-giving is one of the most popular and effective ways to show someone that you appreciate them. Put some thought into it and you're guaranteed to make them feel special.
Valentine's Day is meant to be decadent, so bring some of that spirit in the form of a thoughtful gift. Flowers are a popular option, especially when giving to a loved one, but make sure you know your client well. Other great options include chocolates, food hampers or vouchers for dining out.
A small, heart-shaped chocolate included in your latest invoice, for example, can certainly brighten up your customer's day. These type of personal touches don't have to be difficult. At the same time, they can set you apart from your competitors.
Remember – a relationship lasts more than a day
Valentine's Day is an important day for many couples. However, what really defines a relationship is how they treat each other on every other day of the year. Similar to a personal relationship, the business partnership you have forged with a new client will be measured on your performance and interactions over time, not just on the initial introductions.
"Human interaction with a touch of love and kindness is still oh-so-important."
FastTrack the personal touch
We at FastTrack hope this article helps give you a few ideas in terms of how you might approach your client relationships this February 14th.
Advanced recruitment software solutions are certainly useful for building rapport and attracting roles and talent. However, when it comes to people, we understand that it's not all about the technology – human interaction with a touch of love and kindness is still oh-so-important.
For more information about how FastTrack can help you integrate a recruitment solution into your business, contact us today. In the meantime, we wish you a very Happy Valentine's Day!